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How-to Guides

Technical References

Plugins / is a paid content analytics plugin that gives creators, marketers, and developers the tools to understand content performance and prove content value.

The plugin is already integrated on all WordPress VIP sites via a lightweight platform plugin called wp-parsely. This plugin appears in the “Must-Use Plugins” list, alongside other core WordPress VIP functionality in the WordPress Admin (wp-admin).

Basic Integration

The wp-parsely plugin is automatically:

  • Adding the tracking code to all pages of WordPress VIP site. The tracking code is a small piece of JavaScript code that monitors user actions and relays them to the analytics servers.
  • Including metadata in one of’s recognized formats on all pages of the site. You can exclude this using the wp_parsely_metadata filter if valid JSON-LD metadata is implemented outside of the plugin.

The dashboard, where the collected data for a site is visualized, is accessible with a paid plan. VIP customers can reach out to their Relationship Manager to find out more, or by completing a Get Demo request.

How to disable the plugin

We don’t recommend you disable the plugin as the data collection powered by this plugin is required for certain future VIP platform features, including possible CMS editor integrations; auto-tagging with natural language processing; content recommendation add-ons; site/channel traffic statistics; and content engagement dashboards. Having disabled may result in a less-than-ideal VIP product experience in the future.

If your technical team is concerned about the performance impact of the JavaScript SDK, please refer to this FAQ entry in’s documentation, “Will the tag break or slow down my site?” If page metadata is causing issues on your site, please reach out to our support team to let us know, as there might be improvements we can make to the plugin to reconcile your site metadata.

That said, to explicitly disable on a VIP site, you can add the following line to your GitHub repository, preferably, in the plugin-loader.php file:

add_filter( 'wpvip_parsely_load_mu', '__return_false' );


Included with  the Content Performance Plan

  • 30+ audience-centric metrics, such as page views, engaged time, new and returning visitors, social shares and referrals, search referrals, and more
  • Real-time analytics
  • Author, section, and tag performance
  • Track campaign (UTM) data
  • 13-months of historical data
  • Real-time alerts about content performance
  • Emailed reports
  • Automatic topic tagging of your content

Additional features available with upgrades to other plans

Testing and troubleshooting

  • The Validator tool can be used to verify that the plugin settings for the site are correct and the tracker is tracking page data.
  • Google Chrome’s developer tools can be used to confirm that a site is sending pageviews and/or videostarts.
  • A site must be publicly available for the plugin to work. Sites under restricted access are incompatible.
  • can only collect data from publicly accessible URLs. Password-protected pages, or pages blocked from crawler user agents, are incompatible.
  • tracking code can be added using alternative methods such as Google Tag ManagerSegmentSitecoreGatsbyTealium, and Adobe Launch. These alternative methods require that the “Disable Javascript” option on the plugin’s Settings page is set to “Yes” to ensure that the tracking script is not added twice, which would result in duplicate pageview stats.
  • Additional integration issues can be diagnosed with’s troubleshooting guide.

Last updated: December 28, 2021