Skip to content is a content analytics platform that gives creators, marketers, and developers the tools to understand content performance and prove content value.

The plugin is integrated on all WordPress VIP sites via a lightweight platform plugin called wp-parsely. Versions of wp-parsely on VIP Platform WordPress environments are managed by VIP MU plugins. By default, the production branch of VIP MU plugins will deploy the current version of wp-parsely.

Advance notice and details of upcoming wp-parsely releases are posted in the Lobby. An upcoming version of wp-parsely is made available on the staging branch of VIP MU plugins where it can be tested on non-production environments. The staging branch of VIP MU plugins can be configured to deploy to a non-production environment in the Software Management panel of the VIP Dashboard.

Basic integration

The wp-parsely plugin automatically:

  • Adds the tracking code to all pages of a WordPress VIP site. The tracking code is a small JavaScript code that monitors user actions and relays them to the analytics servers.
  • Includes metadata in one of’s recognized formats (either JSON-LD or repeated meta tags) on all site pages. You can exclude this using the wp_parsely_metadata filter if valid JSON-LD metadata is implemented outside the plugin. By default on VIP, the non-conflicting meta tags format is enabled. This can be changed in the wp-parsely settings page on wp-admin.

The dashboard, where the collected data for a site is visualized, is accessible with a paid plan. VIP customers can reach out to their Relationship Manager to find out more, or by completing a Demo request.

Advanced integration

The wp-parsely plugin is customizable and extensible, both from the wp-admin interface and through PHP and JavaScript WordPress filters.

If needed, the wp_parsely_load_js_tracker filter can conditionally load’s JavaScript tracking code with PHP. If the conditional event is client-side, the wpParselyOnLoad and wpParselyOnReady JavaScript hooks can be used instead. 

For more information, refer to’s WordPress documentation.

Enable the wp-parsely plugin

Enable the wp-parsely plugin to load via VIP MU plugins by setting the wpvip_parsely_load_mu filter to __return_true in plugin-loader.php:

add_filter( 'wpvip_parsely_load_mu', '__return_true' );

Disable the wp-parsely plugin

Disabling the wp-parsely plugin is not recommended.

  • The data collection powered by the wp-parsely plugin is required for future VIP Platform features, including possible CMS editor integrations; auto-tagging with natural language processing; content recommendation add-ons; site/channel traffic statistics; and content engagement dashboards. Disabling wp-parsely may result in a less-than-ideal VIP product experience in the future.
  • If there are concerns about the performance impact of the wp-parsely JavaScript SDK, refer to’s documentation, “Will the tag break or slow down my site?”
  • If page metadata is causing issues on a site, report the issues in a Support ticket so that the Support team can assist. In some cases, improvements can be made to the plugin to reconcile a site’s metadata.

Disable the wp-parsely plugin from being loaded by VIP MU plugins by setting the wpvip_parsely_load_mu filter to __return_false in plugin-loader.php:

add_filter( 'wpvip_parsely_load_mu', '__return_false' );

Testing and troubleshooting

  • The Validator tool can verify the site’s plugin settings and confirm the tracker is tracking page data.
  • The browser’s developer tools can be used to confirm that a site is sending page views and/or video starts.
  • A site must be publicly available for the plugin to work. Sites under restricted access are incompatible.
  • can only collect data from publicly accessible URLs. Password-protected pages, or pages blocked from crawler user agents, are incompatible.
  • The WordPress plugin is compatible with decoupled WordPress setups. However, some work on the client application is required. Review’s decoupled documentation and reach out to the Support team if needed.
  • A comprehensive list of configuration options can be found in’s WordPress documentation.
  • Additional integration issues can be diagnosed with’s troubleshooting guide.

Last updated: November 14, 2022