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Activate Parse.ly

Parse.ly is provided by WordPress VIP as an Integration and can be activated on any WordPress site on the platform.

When Parse.ly is activated, the Parse.ly JavaScript tracker code is automatically added to all of a site’s pages. The Parse.ly tracker is a small JavaScript code that monitors user visits and relays that data to the Parse.ly analytics servers. The data is collected over an extended period of time and is necessary for the Parse.ly dashboard and plugin features to provide useful content insights and suggestions (e.g. Parse.ly Content Intelligence).

A paid Parse.ly contract is not required for data collection to begin, but it is required for access to a site’s Parse.ly dashboard. Customers who are interested in a Parse.ly contract should reach out to their Relationship Manager or submit a demo request.

Caution

Only activate Parse.ly as an Integration from within the VIP Dashboard. If a copy of the Parse.ly plugin is added to application code, it will not work as expected and cannot be supported.

Limitation

If a site is only accessible with a convenience domain, Parse.ly activation will fail. A site must be reachable with a custom domain name in order for Parse.ly activation to be successful.

Activate

Prerequisite

To activate or deactivate Parse.ly for an environment, a user must have an Org admin role or an App admin role for that application.

To activate the Parse.ly Integration for an environment:

  1. Navigate to the VIP Dashboard for an application.
  2. Select “Integrations” from the sidebar navigation at the left of the screen to access the App Integrations panel.
  3. Select “Parse.ly” from the list of Integrations in the App Integrations panel.
    • Integration activation is environment-specific. If needed, select a different environment (e.g., staging, develop) from the dropdown located at the upper left of the VIP Dashboard application view.
  4. In the section labeled “Activate Integration“ on the Configure Integration panel, activate Parse.ly for the environment by toggling the switch to “Active” (green background with a white check mark).

Deactivate

Disabling the Parse.ly is strongly discouraged

After activation, if Parse.ly—or the Parse.ly Javascript tracker code—is disabled for any period of time, historical data for a site will not be available when the plugin is reactivated. A period of time will be required for data to accumulate once more.

To deactivate the Parse.ly Integration from an environment:

  1. Navigate to the VIP Dashboard for an application.
  2. Select “Integrations” from the sidebar navigation at the left of the screen to access the App Integrations panel.
  3. Select “Parse.ly” from the list of Integrations on the App Integrations panel.
    • Integration activation is environment-specific. If needed, select a different environment (e.g., staging, develop) from the dropdown located at the upper left of the VIP Dashboard application view.
  4. In the section labeled “Activate Integration“ on the Configure Integration panel, deactivate Parse.ly by toggling the switch to “Inactive” (grey background with a white “x”).

Last updated: June 25, 2025

Relevant to

  • WordPress