Parse.ly
Parse.ly is a content analytics platform that gives creators, marketers, and developers the tools to understand content performance and prove content value. On the WordPress VIP Platform, Parse.ly can be activated as an Integration on any WordPress site.
By activating Parse.ly, several features—such as Parse.ly Content Intelligence—are available to WPVIP customers without a paid Parse.ly contract.
Considerations for user consent management should be reviewed for WordPress sites that have Parse.ly activated.
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Activate Parse.ly
Parse.ly is provided by WordPress VIP as an Integration and can be activated on any WordPress site on the platform.
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Configuration
The wp-parsely plugin is customizable and extensible in the WordPress Admin dashboard as well as by using PHP and JavaScript WordPress filters.
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Parse.ly features
As historical data collection for a site grows over time, Parse.ly features provide content creators more valuable insights on the performance of their content.
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Consent management and Parse.ly
Cookies are set on a site by the must-use (mu) Parse.ly plugin via the Parse.ly JavaScript tracker code. Configurations to a site might be needed in order to be GDPR compliant.
Last updated: June 25, 2025