Title: Engagement Boost
Author: WordPress VIP Documentation
Published: May 19, 2025
Last modified: July 21, 2025

---

 1. [Parse.ly](https://docs.wpvip.com/parse-ly/)
 2. [Parse.ly features](https://docs.wpvip.com/parse-ly/parsely-features/)
 3. Engagement Boost

#  Engagement Boost

Engagement Boost is an opt-in AI-powered feature of [Parse.ly Content Intelligence](https://docs.wpvip.com/parse-ly/wp-parsely-features/content-helper/)
that helps drive traffic to a target post. Based on a target post selected by the
user, Engagement Boost searches a site’s content and locates the most relevant and
high-performing source posts. In each source post, Engagement Boost suggests text
within the source post where a link to the target post should be added, and a user
can accept, reject, or edit the suggestion.

Suggestions for source posts are compiled by retrieving semantically related posts
that meet a minimum traffic score. The traffic score is based on the recency of 
the latest page view and the number of page views the post received in the 4 weeks
prior to the latest page view.

Engagement Boost only returns relevant source posts that will positively impact 
a site’s traffic. If posts meet the minimum thresholds for relevance or traffic,
no posts will be returned. In the case of manual link suggestions, the source post
must also meet the selection criteria.

## Access

**Prerequisites**

 * Only VIP customers with a paid [Parse.ly](http://parse.ly/) contract—or customers
   with  [Enhanced, Signature, or Premier packages](https://wpvip.com/pricing/)—
   have access to Engagement Boost.
 * Parse.ly Content Intelligence must be active on a site in order to activate Engagement
   Boost.

Engagement Boost is exclusively available to WordPress sites on the VIP Platform.
Engagement Boost is inactive by default, and must be activated by [submitting a Parse.ly Help request](https://docs.wpvip.com/parse-ly/parsely-features/support@parsely.com?output_format=md).
A Parse.ly team member will confirm when the feature has been activated. After activation,
allow up to 24 hours for data to sync before using the Engagement Boost feature.

The activation processes makes the Engagement Boost feature available to a site,
but to use the feature it must be _enabled_ in the Parse.ly Settings panel.

 1. Log in to the site’s WordPress Admin dashboard.
 2. Select **Parse.ly** from the sidebar menu.
 3. Select the tab in the “Parse.ly Settings” panel labeled “**Content Intelligence**“.
 4. Ensure that the option labeled “**AI Features**” and the option labeled “**Engagement
    Boost (beta)**” are both toggled “on”.
 5. If any changes were made to the settings panel, select the button labeled “**Save
    Changes**“.

Once enabled, the Engagement Boost feature can be accessed in either:

 * the [Parse.ly](http://parse.ly) menu’s subnavigation menu item labeled “**Engagement
   Boost (beta)**” in the WordPress Admin Dashboard
 * or by hovering over a post listed on the [Posts screen](https://wordpress.org/documentation/article/posts-screen/).

![](https://docs.wpvip.com/wp-content/uploads/sites/2/2025/06/Nav-Menu-Parsely.png)

Example screenshot of the Engagement Boost option located in the WordPress Admin
navigation menu

![](https://docs.wpvip.com/wp-content/uploads/sites/2/2025/06/Engagement-Boost-on-
Posts.png)

Example screenshot of the Engagement Boost option located in the Posts screen

## Boost Engagement for a post

On the Manage Engagement Boost page:

 1. Locate a target post from the list of posts provided or search for a specific post
    in the search field above the list.
 2. Select the linked text “**Boost Engagement**” to the right of the target post to
    access the Engagement Boost interface. In the Engagement Boost interface, related
    posts are listed within two tabs in the left hand panel.
 3.  * **Suggested Sources**: A generated list of the most high-performing source posts
       with the greatest relevancy to the target post. Additional posts can be added
       to the list by selecting the button “**+ Add Source Post**” at the base of the“**
       Suggested Sources**” tab.
     * **Inbound Links**: A list of posts that have existing links to the target post
       that were created by Engagement Boost or Smart Linking. 
 4. Select one of the source posts from the tab labeled “**Suggested Sources**“. In
    the right hand panel, suggested text for linking to the target post is highlighted
    within the source post’s content. The highlighted text can be accepted, rejected,
    or the user can highlight a selection of text for adding a link to the target post.
 5. Continue to select additional source post from the list at the left or by selecting
    the Next (“→”) or Previous (“←”) arrows at the bottom of the right hand screen.
    Select the text to the target post in each relevant source post.
 6. When the addition of links in the source posts is complete, select the linked text“**
    Back**” in the upper left hand corner of the screen.

After Engagement Boost links have been added to one or more source posts, resulting
improvement in performance for the target post can be monitored in the Manage Engagement
Boost page. Engagement Boost performance is measured in percentage and displayed
in green text within the column titled “**Views**“.

![](https://docs.wpvip.com/wp-content/uploads/sites/2/2025/06/Traffic-Boost-Links.
png?w=1024)

Example screenshot of the Engagement Boost interface

Last updated: July 21, 2025