Title: Parse.ly
Author: WordPress VIP Documentation
Published: August 29, 2021
Last modified: June 25, 2025

---

#  Parse.ly

[Parse.ly](https://www.parse.ly/) is a content analytics platform that gives creators,
marketers, and developers the tools to understand content performance and prove 
content value. On the WordPress VIP Platform, Parse.ly can be [activated as an Integration](https://docs.wpvip.com/parse-ly/enabling-and-disabling/)
on any WordPress site.

By activating Parse.ly, several features—such as [Parse.ly Content Intelligence](https://docs.wpvip.com/parse-ly/wp-parsely-features/content-helper/)—
are available to WPVIP customers without a paid Parse.ly contract.

Considerations for [user consent management](https://docs.wpvip.com/parse-ly/consent-management/)
should be reviewed for WordPress sites that have Parse.ly activated.

 * 
   ### 󠀁[Activate Parse.ly](https://docs.wpvip.com/parse-ly/enabling-and-disabling/)󠁿
   
 * Parse.ly is provided by WordPress VIP as an Integration and can be activated 
   on any WordPress site on the platform.
 * 
   ### 󠀁[Configuration](https://docs.wpvip.com/parse-ly/configuration/)󠁿
   
 * The wp-parsely plugin is customizable and extensible in the WordPress Admin dashboard
   as well as by using PHP and JavaScript WordPress filters.
 * 
   ### 󠀁[Parse.ly features](https://docs.wpvip.com/parse-ly/parsely-features/)󠁿
   
 * As historical data collection for a site grows over time, Parse.ly features provide
   content creators more valuable insights on the performance of their content.
 * 
   ### 󠀁[Consent management and Parse.ly](https://docs.wpvip.com/parse-ly/consent-management/)󠁿
   
 * Cookies are set on a site by the must-use (mu) Parse.ly plugin via the Parse.
   ly JavaScript tracker code. Configurations to a site might be needed in order
   to be GDPR compliant.

Last updated: June 25, 2025